Smart FOX IT Blog

As we deal with quite a few different domain names this question is usually asked by a customer.

Many would answer this question by putting their business name.
Your business name as your domain name is nice, but isn’t always the best way to go.
To illustrate this;

Story 1
One of my businesses was Computerised Business Management.
cbm.co.uk was available for over £3,000 and computerisedbusinessmanagement.co.uk was a bit long.
What was the solution to this?
When we looked into how customers reacted to our name we found that they either forgot our name or remembered us as CMB. We took the rather drastic act of renaming us to Smart FOX IT.

Story 2
We have a customer who is an opticians. They bought the name gwynnsopticians.co.uk
Although this would seem a good choice the person who they bought the domain name through held their name for ransom.
We found that gwynns.co.uk was available.
This name is shorter and easier to type that having gwynnsopticians.

The biggest problem to having your business name as your domain name is it being available.

How do you choose a domain name?

Step one.
Search for your business name.
If it isn’t available then search for your product or industry.
Example;
Your name is Acme Fixings
names available might be
acme.com, acmefixings.com, buyfixings.com, fixingstobuy.com

You should now have a list of available domain names.

Step 2
1. How long is it?
2. Can a customer (especially a new one) remember it and type it in easily?
3. Does it look silly? (for example. when you write your name as a domain name is there a hidden word that looks bad or funny? – Choose Spain -> ChoosesPain.com)
4. How hard is it to tell a customer over the phone? (double letters or different spellings)

Following these two steps can help with a memorable domain name that looks good.
A few other points to remember are;
Don’t use too many dashes EG. c-b-m.co.uk
Don’t pick other TLDs EG. .me, .org, .net unless you know what these mean – keep away from them.

TLDs or Top Level Domains are .com, .net, .biz etc.
CCTLDs are .co.uk, .net.uk etc.

If you can get a TLD name keep to .com
If you can get a CCTLD, keep to your country and .co or similar for your country.
I will write more about this again.

After being tired of not being able to talk to an IT stockist who actually understands IT we have launched the all new Smart FOX IT Shop.

At the moment we have to charge £9.99 for delivery, but we are working on lowering this.
All our in stock items will be delivered the next day if ordered before 3pm
We have slashed our prices and therefore we feel give really great value.

If you just want to ask a question please feel free to call us on 0845 869 7983 (if you have to pay for 0845 calls, try 0292000 8165) and if our qualified tech support team is busy they will call you back soon.

Try us and we promise to impress you with our high quality service.

Don’t shop for IT – Smart FOX IT

Its all getting viral out there.
With myspace, twitter, blogs and of course Youtube companies are trying as always to mix it up with the kids.
Why then would a business want to sign up to these kind of services.

Advertising is all about exposure.
If people – your current or potential customers need to know you exist.
The internet and especially the new services out there are available for all businesses to use.

An example of how your business can use myspace is our myspace page.
created in only a few minutes, it shows how easy it is to do.
Smart FOX IT Myspace

For a really top end company (Cola companies really try hard)
Pepsi has this myspace profile

To really communicate with your customers get tweeting, blogging and even myspacing!

We have started optimising the website for Cuckoo ABC an accountants in Chepstow.

Whilst Cuckoo is a new and growing company, its team combine the skills of a qualified chartered accountant with those of 30 years of business management experience. Hence our solutions are not only tailored but embrace the full spectrum of business demands.

The first results of this should be seen within a month